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Conclusiones parciales del Congreso de Huesca

¿Cómo lo podría decir? No lo sé. Estamos como siempre, sin saber muy bien dónde puñetas vamos, pero la madeja de ideas se empieza a deshacer. Esa es la sensación que ha supuesto estar en en el IX Congreso Nacional de Periodismo Digital celebrado en Huesca. Ideas, ideas e ideas y gente buscando el cabo de la madeja. Durante tres días he escuchado muchas ideas. Muchas de ellas las llevo pensando durante varios años, pero escucharlas de “voces autorizadas” me ha ayudado. Por tanto, mi primera conclusión es que el congreso me ha servido para ordenar ideas. Expongo aquí aquellas con las que coincido y sin orden, más bien como me vienen a la memoria.

Gumersindo Lafuente de soitu.es ha sido uno de los que con más claridad han sabido sacar sus ideas a la palestra. Lo que nos interesa a todos los que estamos aquí, el de los ingresos, el de la publicidad, Sindo vino a decir que Internet puede ser y es rentable -un alivio ante tantos pensamientos agoreros-. Eso sí, Sindo puntualizó que “la audiencia” nos hace “sexis” ante los anunciantes, por tanto el primer requisito es tener audiencia -masa crítica que decía yo antes-. Claro, en este punto aparecen las dudas, aquello de la publicidad invisible y todo esas historias comunes. También lo dijo Sindo y es que no es un problema de la invisibilidad de la publicidad en Internet es, en realidad, un problema de falta de talento.

Otro de los certeros fue el italiano Andrea Nicastro -primera jornada- del Corriere de la Sera. En un discurso pensado en italiano, escrito en inglés y pronunciado en castellano, Nicastro dio una visión optimista del oficio periodístico en lo digital. Eso sí, hay que trabajar, él habló de calidad informativa, de un nuevo tipo de lector que quiere ser interactivo y de la necesidad de que las herramientas multimedia estén al alcance de todos los periodistas -como posibilidad, no como obligación-.

No creo que sea casualidad que el congreso se iniciase tras los discursos inaugurales con una mesa dedicada a las televisiones. La certera en lo que se refiere a conceptos fue Rosalía Lloret, Directora de Medios Interactivos de RTVE. Rosalía vino a decir, -no es frase textual- que hay quien pretende crear en Internet la “comunidad del café” mediante las redes sociales.

Otro de los conceptos de Lloret fue el de “conversación permenente” de Internet, radio, … que vendría a sustituir aquello de la “convergencia multimedia”. Efectivamente, no todo tiene que terminar pasando por el mismo sitio. Aprovecho este momento para decir que esta mujer me enamoró. Lloret lanzó muchos conceptos, muchas ideas en una mesa caracterizada por el autobombo de quienes la compartían.

Lloret dijo, por ejemplo: “Los profetas de la extinción de los medios coinciden con los que antes decían que Internet era irrelevante. ¡Joé con la Lloret! venía con la escopeta cargada. Rosalía tiene una visión más clara y es que para ella los distintos medios que conviven en RTVE “lejos de canibalizarse, se retroalimentan”.

Rosalía también puso a la televisión en su sitio. Efectivamente, reconoció que la tele será el medio preferido para disfrutar de los grandes eventos, pero también dijo que la televisión sólo es “una forma” y no la únic: conversación permanente, conversación permanente, conversación permanente, …

Mi última conclusión de esto del periodismo digital: La información está en todas partes, la madre del cordero está en ¿cómo la presentamos a los usuarios?

Después de este congreso ¿de qué se va hablar? pues me da a mi en la nariz de que el tema estrella de los próximos meses va a ser el de “lista”. Atentos a sus pantallas.

¡¡¡¡¡Interneeeeeeeerrrrr!!!!!! que diría Enjuto.

 

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